Data security, integrity, and retention
Your information’s security, integrity, and confidentiality are extremely important to us. We have implemented technical, administrative, and physical security measures designed to protect our customer and guest information from unauthorized access, disclosure, use, and modification. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable. We will retain your personal information only for the length of time needed to fulfill business purposes unless a longer retention period is required by law.
How we collect your information
- We collect the information you provide to us when you request or purchase products, services, or information from us.
- We collect information through various technologies, such as cookies or pixels, including when you visit our site.
- We collect information using analytics tools, including when you visit our site.
- We acquire information from other trusted sources to update or supplement the information you provided, or we collect automatically, such as when we validate postal address information using third-party services.
Sharing your personal information
We will not share your personal information with a third-party outside of Up North Outdoors, Inc., except in very limited circumstances, including:
- When you allow us to share your personal information with another company, such as directing us to share your personal information with third-party sites or platforms like social networking sites;
- When companies perform services on our behalf, like package delivery, marketing and advertising, and customer service (although these companies are prohibited from using your personal information for purposes other than those requested by us or required by law); and
- When we share your personal information with third parties in connection with the sale of a business, to enforce our Terms of Use or rules, to ensure the safety and security of our guests and third parties, to protect our rights and property and the rights and property of our guests and third parties, to comply with legal process, or in other cases if we believe in good faith that disclosure is required by law.
Please note: Once we share your personal information with another company, the information received by the other company is controlled by that company and becomes subject to the other company’s privacy practices.
We encourage you to ask questions and to be very cautious before you disclose your Personally Identifiable Information to others.
We may utilize third-party advertising service partners that collect information about you through cookies or tracking pixels when you click on its advertisements, open promotional emails, or visit our websites via a link in an advertisement or promotion. Any Personally Identifiable Information that may be gathered in this manner is solely for our use; however, a third-party advertising service partner may use this information in a non-personally identifiable aggregated form for its own purposes.